Faceook pages have become an integral part of most businesses’ social media strategy. These pages give brands a place of their own on Facebook, the biggest social networking tool today with over 900 million users interacting with brands each and every day. With such traffic, combined with the ability to post images, videos, and interactive content through apps, Facebook can be leveraged by brands to engage users in a variety of ways and utilize experiential marketing techniques to improve brand equity and loyalty.
With that said, most small businesses tend to take social media marketing non-seriously, taking things into their hands rather than trusting a professional with the task. Sometimes this may be a result of low marketing budgets or over-confidence. Just because you know how to interact with friends on Facebook, does not mean you can communicate well with your fans as a brand.
Following are some of the most common mistakes by page admins that turn people off and damage their brand’s image.